Neva | Alphabet

INSPIRATION
Zuzana’s first collection is inspired by the newfound presence of her newborn son and her struggle to find a piece of jewelry that could mature with him as he grew older. This coincided with a dark period in her life where she struggled with crippling anxiety and sleep problems.

Oslo was also a big part of the inspiration for ALPHABET, namely Zuzana’s lonely walks around the city which allowed her to take deep looks inside of herself. The burst of creativity manifested in the collection was a sort of survival instinct in the designer as she fought her own fears and strove to provide unconditional love to her young family.

COLLECTION
Luxurious and absolutely wearable, The ALPHABET collection is made of 18k rose gold letters attached to 100% natural silk or delicate golden chain. The font was very important for us, the round soft letters, somehow childish, but still minimal.

The concept being not having to take off, it is designed to be kept once the knot is tied. It is an ideal material for a new-born baby and children or adults of any age.

“I am personally very proud of the silk version. For me the combination of gold and silk represent an ultimately new way of wearing a jewel. As a natural material, silk has its own life and becomes more personal everyday gaining distinctive patina. It becomes thinner, somehow imperfect and the letter stands out even more. I just love the contrast!”
ZS.

ALPHABET is epitomizing the traditional custom with resolutely contemporary feel. In 2017 a diamond version of ALPHABET was launched, which felt like a natural continuation.

PHOTOGRAPHY SPUSTOVA ARCHIVE
PRODUCT PHOTOGRAPHY PETR KARSULIN